New World Department Store China Limited is a Hong Kong-based investment holding company principally engaged in the operation of department stores. The Company operates through two segments. Department Store and Other Related Businesses segment is engaged in the operation of department stores under the brand New World, as well as department stores and shopping malls under the brand Ba Li Chun Tian. This segment operates in the cities of Northern China, South Eastern China and Central Western China. Property Investment segment is mainly engaged in the investment in commercial properties.
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