Steve Hasker

The Nielsen Co. (US) LLC provides marketing and business information. It offers audience segments, audio measurement, consumer neuroscience, and consumer panel measurement, optimization, concept screening and forecasting solutions. The company was founded by Arthur Charles Nielsen Sr. in 1923 and is headquartered in New York, NY.

Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Connect, Media, and Corporate business segments. The Connect segment consists principally of market research information and analytical services. The Media segment handles television, radio, online and mobile audience and advertising measurement, and corresponding analytics. The corporate segment includes unallocated items such as certain facilities and infrastructure costs as well as intersegment eliminations. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

McKinsey & Co., Inc. provides management consulting services. It specializes in design, marketing and sales, analytics, operations, transformation and restructuring, risk, strategy and corporate finance, and sustainability and resource productivity. The company was founded by James O. McKinsey in 1926 and is headquartered in New York, NY.

Creative Artists Agency LLC operates as an entertainment and sports agency. The firm offers brand management, entertainment property selling, communications, market research, trend forecasting, strategic marketing, and counsel and philanthropy consulting services. The company was founded by J. Rowland Perkins II, Ronald Meyer, Bill Haber, Michael S. Rosenfeld, and Michael Ovitz in 1975 and is headquartered in Los Angeles, CA.

Center for Communication is a non-profit organization, which engages in the provision of seminars and workshops in the media industry. It focuses on journalism, television production, documentary and feature filmmaking, social media, magazine and book publishing, advertising, public relations, and marketing. The company was founded by Dr. Frank Stanton in 1980 and is headquartered in New York, NY.

The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY.