Jeff J. Ronning

Bright Automotive is a symbol for change in the American automotive industry and a vital catalyst for its country's new economy. They are bringing tangible solutions to business in America, increasing its nation's energy independence and getting their economy back on the road to prosperity. Bright Automotive launched in 2008 with a highly experienced EV/PHEV team and a focus on developing advanced vehicles that reduce costs and increase utility for fleet customers. Since then, Bright has developed the IDEA, the world's first multi-purpose, plug-in hybrid electric vehicle aimed at commercial and government fleets. It has also launched Bright eSolutions, which delivers expertise to automotive customers worldwide to accelerate vehicle electrification, lightweighting, and overall platform efficiency.

Rocky Mountain Institute is a non-profit organization that transforms energy use to clean and secure low carbon future. It engages in businesses, communities, institutions, and entrepreneurs to accelerate the adoption of market-based solutions that cost-effectively shift from fossil fuels to efficiency and renewables. It examining and facilitating market-based technology that will play a role in addressing the climate problem. The company was founded by Amory Lovin in 1982 and is headquartered in Basalt, CO.