Markus Adenfelt

Widespace AB is a holding company that offers ad formats. It is a mobile advertising company that connects mobile advertisers with mobile publishers. Its algorithm shows mobile ads where they get the most attention and the most clicks; its algorithm is recalculated every second and maximizes the impact of ads across the network. It offers targeting based on publishers and apps, geographic locations, operating systems, mobile models, days of the week, and times of the day. The company was founded by Anders Patrik Vilhelm Fagerlund and Bo Henric Ehrenblad in March 2007 and is headquartered in Stockholm, Sweden.