Xuan Yan

Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

MBK Partners, Ltd. (MBK Partners) is a private equity firm founded in 2005 by Jong-Ha Yoon, Jay H. Bu and Byung-Ju Kim. The firm is headquartered in Seoul, South Korea with additional offices in Tokyo, Hong Kong, Shanghai and Beijing.

The American Chamber of Commerce (China) is a non-profit organization with a membership of 4,000 individuals from 900 companies operating across China. The organization's mission is to help American companies succeed in China through advocacy, information, networking, and business support services. With headquarters in Beijing, AmCham also serves central, southern, and northeast China through its chapters in Tianjin, Guangzhou, Shenyang, and Dalian. AmCham China has more than 30 working groups and holds over 150 events each year.

CAR, Inc. is an investment holding company, which engages in the business of car rental and fleet rental services to individual and corporate customers. It offers car rental, fleet rental, and financial leasing. The company was founded by Zheng Yao Lu and Zhi Ya Qian on September 27, 2007 and is headquartered in Beijing, China.