Mr. Berty Yan has more than 15 years of experience in marketing and brand management.
He joined VKC in 2018 and is the executive director, responsible for investment in new consumer brands, channels and supply chain.
He is the leader of consumer investment group. Prior to joining VKC, Mr. Yan worked as senior branding director in Yili Industrial Group (SHA: 600887) from September 2015 to December 2017 and branding director in Procter & Gamble (NYSE: PG) from January 2007 to August 2015.
He has extensive experience in branding, marketing, operation with P&L responsibility across multiple brands globally, especially in the pan-Asian market.
Mr. Yan obtained his bachelors degree in electronic engineering from Shanghai Jiao Tong University in the PRC in June 2007.