Joon Keong Choo

Alliance Financial Group Bhd. is an investment holding firm, which offers integrated financial services and solutions. It operates through the following segments: Consumer Banking, Small and Medium Enterprise (SME) Banking, Corporate, Commercial and Transaction Banking, Financial Markets, Islamic Banking, and Investment Banking. The SME Banking refers to banking facilities, working capital, cash management, foreign exchange and trade finance needs. The Financial Markets segment focuses on funding and investment, trading and market-making, client-based activities, and liability management. The Islamic Banking segment provides shariah-compliant financing, deposits and transaction services to the individual and as business owner and corporate customers. The Investment Banking segment include encompassing stockbroking, corporate advisory, underwriting and placement of equity securities, corporate bonds and loan syndication, and corporate banking and treasury services. The company was founded on April 7, 1966 and is headquartered in Kuala Lumpur, Malaysia.