Peter Benoit de Proft

BehaviourLab Ltd. is a British company that uses analytics and behavioural science to assess performance and apply new research and behavioural techniques to cultivate best practice. The company is based in London, UK. The company helps asset managers, insurance companies, and private equity firms to overcome decision-making biases and make more structured and automated decisions. The company was founded in 2018, and Magdalena Dominique Smith has been the CEO of the company since 2018.

BehaviourLab Ltd. is a British company that uses analytics and behavioural science to assess performance and apply new research and behavioural techniques to cultivate best practice. The company is based in London, UK. The company helps asset managers, insurance companies, and private equity firms to overcome decision-making biases and make more structured and automated decisions. The company was founded in 2018, and Magdalena Dominique Smith has been the CEO of the company since 2018.

BehaviourLab Ltd. is a British company that uses analytics and behavioural science to assess performance and apply new research and behavioural techniques to cultivate best practice. The company is based in London, UK. The company helps asset managers, insurance companies, and private equity firms to overcome decision-making biases and make more structured and automated decisions. The company was founded in 2018, and Magdalena Dominique Smith has been the CEO of the company since 2018.