Rod Lake

Cre8tech Labs, Inc., also known as Lender Price, provides cloud-native pricing technology to banks, lenders, credit unions, and mortgage brokers. The company is based in Pasadena, CA. The company's innovative solutions are user-friendly, configurable, and easier to integrate, resulting in improved workflow and pricing efficiencies. Lender Price has been awarded the 2023 Technology Provider of the Year by the National Association of Mortgage Brokers and has won the HousingWire Tech100 award for seven consecutive years. The company's pricing and product management platform helps the industry by reducing operational costs, enhancing productivity, and increasing profitability. The company was founded by Alimi Dawar, who has been the CEO since incorporation.