Todd Rovak

Fahrenheit 212 LLC provides consulting services and delivers innovation. It offers products designing, and advertisement services. The company was founded by Mark Payne and Geoff Vuleta in 2002 and is headquartered in New York, NY.

Carefull Corp. is a digital platform that provides financial protection for older adults and their caregivers. Carefull is based in New York, NY. The platform integrates senior-specific financial monitoring, management, identity theft protection, password and document management, communication, and how-to content. The company partners with community banks to offer a suite of tools to protect and monitor aging adults' finances. The platform monitors every corner of the internet for misuse of identity and credit, all backed by 24/7 customer support and $1 million of identity theft insurance. The company was founded in 2019 by Todd Rovak and Max Goldman, with Max Goldman serving as the CEO since then.