Billy Poole

Betterrhodes is a company that specializes in developing and curating better-for-you adult beverages, including alcohol-free and functional brands. Betterrhodes is based in Madison, CT, and has subsidiaries in the United States. The company uses their direct-to-consumer (DTC), wholesale, digital discovery, and data capabilities to identify and pick the winners in this space. The company believes that all businesses and consumers should enjoy choice and selection when purchasing non-alcoholic beers, wines, and spirits. The company was founded by Daniel Stiller, Billy Poole, Chris Becker, and Daniel Stiller has been the CEO since incorporation.

Better Rhodes Co. is a curated collection of alcohol-free beer, wine, and spirits. The company is based in Madison, CT. The company offers a wide range of non-alcoholic beverages, mocktail kits, gift boxes, and more. Better Rhodes aims to provide tasty alcohol-free options to anyone and everyone looking for them. The company's website features a simple search function that allows customers to filter their drinks by taste, ABV, dietary requirements, and more. Additionally, customers can find tried-and-tested food pairings and shop pre-mixed cocktails for a quick and easy AF happy hour. It was founded by Daniel Stiller, Dhimant Patel, Billy Poole, and Chris Becker, with Daniel Stiller serving as the CEO since incorporation.