Gene Burke

GreenSky LLC provides customized credit programs for financial institutions, wholesalers and retailers. It works with bank partners to provide loans to customers in its merchant and retailer networks. The firm specializes in providing unsecured installment loans in the areas of home improvement and retail credit. The company was founded by David Zalik, Robert Lee and Lawrence A. Smith in 2006 and is headquartered in Atlanta, GA.

West Creek Financial, Inc. operates as a fintech company, which provides point-of-sale financing. The firm specializes in financing furniture, mattresses, appliances, and tires for retail partners across the nation. It focuses on using data and technology to optimize underwriting, enabling industry approval rates and amounts. The company was founded by Robert Finnegan and Boomer Muth in 2014 and is headquartered in Glen Allen, VA.