Laurence Lock Lee

SWOOP Analytics Pty Ltd. provides collaboration analytics for Microsoft 365 products such as Microsoft Teams, Yammer, Outlook, SharePoint, and OneDrive. The private company is based in Sydney, Australia. The Australian company offers free downloadable resources to help measure and improve collaboration within a network. SWOOP for SharePoint Online provides clear and impactful visuals of an intranet's performance. The company has identified five unique SWOOP Personas to provide individuals with insights into their social networking behaviors. The company was founded in 2014 by Laurence Lock Lee and Cai Kjaer, and Cai Kjaer has been the CEO since 2014.