Scott D. Nelson

Mr. Nelson is a vice president and distinguished analyst in Gartner Research.
He is responsible for research in the area of customer relationship management (CRM), and it's relation to other business applications such as enterprise resource planning (ERP) and supply chain management (SCM).
In particular, he focuses on the areas of CRM vision and strategies.
Prior to joining Gartner, Mr. Nelson was the vice president of strategic marketing services for Prime Response, a marketing automation vendor.
Before that, he spent 14 years in financial services marketing and research.
Mr. Nelson earned a bachelor's degree in business administration from the University of Wisconsin at Madison and a master's degree in business administration from the University of Chicago.