James S. Gold

BlueLena is a company that provides audience management platform and marketing services to over 180 independent news organizations. The company is based in Raleigh, NC. The company's platform, bluelena crm, helps manage contacts for sales, sponsorship, and foundation support growth strategies. BlueLena's agency service team provides help with configuration and ongoing management. The company's all-in-one digital marketing and revenue management platform, bluelena cxa, is powered by activecampaign and is purpose-built specifically for newsmedia organizations. The platform is used by hundreds of news organizations to grow, engage, and monetize digital audiences. The company was founded by James S. Gold, Daniel Williams, and Daniel Williams has been the CEO since incorporation.