Mark Leiter

The Nielsen Co. (US) LLC provides marketing and business information. It offers audience segments, audio measurement, consumer neuroscience, and consumer panel measurement, optimization, concept screening and forecasting solutions. The company was founded by Arthur Charles Nielsen Sr. in 1923 and is headquartered in New York, NY.

The Demand Institute operates an organization that promotes consumer demands. The non-profit company is based in New York, NY.

Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

TCG Divestiture, Inc. provides management consulting services. It focuses on Identifying profitable new demand opportunities, driving innovation, Reinventing categories, Enhancing Braind Equity and optimizing pricing. It has clients in industries like consumer goods, financial services, insurance, manufacturing, media and telecommunications. The company was founded by Rick Kash in 1975 and is headquartered in Chicago, IL.

Capgemini US LLC provides consulting, technology, outsourcing and local professional services. The company was founded in 1967 and is headquartered in New York, NY.

Bain & Co., Inc. provides management consulting services. It offers advisory services to the companies on their critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers and acquisitions, across all industries and geographies. The company was founded in 1973 and is headquartered in Boston, MA.

Ambient Devices, Inc. provides wireless information devices and services. The firm offers energy and consumer devices. The company was founded in 2001 by David S. Rose, Pritesh Gandhi, and Benjamin Resner and is headquartered in Cambridge, MA.

Prophet Brand Strategy, Inc. engages in consultancy and marketing services. It offers analytics, culture, capability and engagement, customer experience, design, verbal branding, and innovation. The firm serves the aerospace, consumer goods, education, entertainment, financial services, food and beverage, healthcare, retail, nonprofit, and travel and hospitality industries. The company was founded in 1992 and is headquartered in san Francisco, CA.