Max Gutmann

Gottschalks, Inc. is a regional department and specialty store chain based in Fresno, California. Its department stores offer a wide range of better to moderate brand-name and private-label merchandise, including men's, women's, juniors and children's apparel; cosmetics, shoes, fine jewelry and accessories; and home furnishings including China, housewares, domestics, small electric appliances and furniture and mattresses. The company was founded by Emil Gottschalk in 1904 and is headquartered in Fresno, CA.