Raymond Jenkin

Part of Azerion Group NV, Hybrid Theory Global Ltd. is a data-driven digital services partner to brands and agencies. The company is based in London, UK. The British company is known for its unique capabilities in building real-time, in-market audiences, coupled with flexible advice, hands-on support, and independently managed digital media execution. The company's technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and creativity, to power smarter advertising across the full customer journey. Hybrid Theory Global has hubs in two locations and satellite offices in six other markets. The company holds several international industry awards for its work and unique user-centric, holistic approach to audience discovery, including programmatic power players 2021, best use of audience insights in digiday media awards europe 2021, and martech outlook top 10 ad management solutions provider in apac 2022. Clients include Dell, Crocs, and OQ. Hybrid Theory Global was founded in 2010 and the CEO is Patrick Johnson. Hybrid Theory Global was acquired by Azerion Group NV on November 10, 2022 for $9.56 million.