Robbee Lynn Minicola

Hipcricket, Inc. provided mobile marketing technology and services that enabled brands, advertising agencies, and media companies to integrate promotions, video and other digital content through the Internet and mobile devices. The firm's offerings allowed marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its AD LIFE platform facilitated consumer brand interaction and the ability to track and analyze campaign results. The AD LIFE platform solved the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. The company also provided business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. Hipcricket was founded by Mark D. Severini in 1999 and was headquartered in Bellevue, WA.