Graham Fleming

Finance of America Holdings LLC engages in the provision of mortgage lending services. It offers home loans, reverse mortgages, and commercial loans. The company was founded by Graham Fleming in 2013 and is headquartered in Irving, TX.

Finance of America Equity Capital LLC is a diversified, vertically integrated consumer lending platform. Its product offerings include mortgages, reverse mortgages, and loans to residential real estate investors distributed across retail, third party network, and digital channels. the firm also offers complementary lending services, capital markets and portfolio management capabilities. The company is headquartered in Irving, TX.

Finance America LLC provides mortgage banking and related services. It specializes in offering nonconforming residential mortgages to customers. The company helps borrowers purchase, refinance and improve homes and consolidate debt through a network of brokers in many states. It also offers home equity loans. The company is headquartered in Irvine, CA.

Icon’s business objective is to lead the mortgage industry with motivated, streamlined processes that leverage existing relationships while maintaining profitable, sustainable and controlled growth. The company focuses on building a lending entity with the best service levels and customer experiences, supported by competitive pricing and products. Icon strategy continually develops and implements unique synergies and competencies to build profitability and keep costs low. The company strives to make the loan process one of the easiest in the business. It creates client relationships of enduring value using high-touch personalized client service. Furthermore, the company provides highly competitive loan programs that strongly communicates to clients that it is here to offer a unique partnership that will allow their clients to achieve the best execution with exceptional customer service. Icon’s Risk Management focuses on execution, efficiencies, cost controls and exit strategy. The company begins with the end in mind, and doing business in a new way, implementing unique strategies that capitalize on the evolution of the mortgage industry. Competitive loan programs are necessity to retain market attention. Competitive pricing and loan programs focused on the needs of the clients is a key to long-term success. The ability to respond promptly to the market changes and client request/input is crucial. Icon strives to be on the pinnacle of change. It is proactive versus reactive. It studies current value drivers closely, anticipates change and transforms the operating models and business architectures accordingly. It believes that today’s innovative lender must have the capability to transform business performance by increasing the value of the customer franchise, by lowering operating costs and increasing customer loyalty through competitive pricing supported by exceptional customer service standards. By designing flexible business arrangements, Icon has positioned itself for the future. It builds relationships based on value added services to the client with technology, reporting capabilities, production and execution. At Icon, the focus is on building a relationship driven business, not a transaction driven business. The company is committed to building long lasting partnerships with direct customers, vendors, and investors. Building strong relationships is the key to Icon’s success. With fresh, forward thinking, individually centric, ultimately unique customer experiences, Icon will become the best example of lending in the mortgage banking industry.

Part of NCS I LLC, AMRESCO Residential Mortgage Corp. is a private company based in Dallas.