Liat Primor

Feelbetter Ltd. is an Israeli healthcare technology company that provides a comprehensive solution to tackle the challenges associated with suboptimal medication management. The company's pharmaco-clinical intelligence, powered by AI and machine learning capabilities, drives personalized medication management to ensure that patients' medication regimens are safe, effective, and appropriate. Feelbetter's technology identifies patients at high risk of deterioration and preventable hospitalization due to suboptimal medication management and proactively suggests immediate and actionable interventions to reduce these risks. Feelbetter is headquartered in and has investors including Firstime Ventures, Shoni Health Ventures, Triventures, Random Forest VC, The Group Ventures, and GoodCompany Ventures. The company was founded by Liat Primor and Yoram Hordan, with Liat Primor serving as the CEO since incorporation.