Magdy Abdel Fattah Ahmed Lashin

Etisalat is a leading international telecom company operating in 18 countries around the world. Egypt is one of the countries where operation was launched in May 2007 as the first 3.5G operator. Etisalat's entry to the Egyptian market ushered in a new era for the telecom industry. Etisalat Misr introduced for the first time to the market a host of 3.5G services, such as video calling, mobile TV, mobile broadband internet and data services. In a bolder step, 3.75G was introduced and assumed absolute market leadership in providing the fastest broadband internet in the market through USB modems and 3G mobile handsets. Etisalat's entry brought to the market an array of competitive and innovative rate plans that attracted one million subscribers in the first 50 days of operation. Thanks to the entry of Etisalat to the market, mobile users in Egypt now have wider options, higher service quality, more innovative services and better value for money. Today, Etisalat Misr's 2G and 3G robust and high quality network covers and serves 96% of the population in Egypt. Moreover, Etisalat Misr is the first and the only operator in Egypt that has an exclusive international gateway and its customers enjoy competitive international rates to all destinations around the globe. In order to complete Etisalat Misr's product portfolio, two well-established ISPs (Internet Service Providers) were acquired and provide broadband services to customers while at home and while on the move. Likewise, Etisalat Misr is an active corporate citizen, the official sponsor of Egyptian football and the Egyptian national team taking every opportunity to engage in many social activities to serve the various groups of the Egyptian society. Corporate Social Responsibility represents an on-going commitment for Etisalat Misr. The company which is a participating member of the United Nations Global Compact has revolutionized the concepts of CSR, introducing trends like 'Cause based CSR' and leading several initiatives in the fields of environment, special needs, humanitarian aid and sustainable development.