Tony Hutchinson

International Brand Licensing Plc ownership of the Admiral and Muscle Athletic sports and fashion brands which it exploits through a licensing business model. The company through the licensing of its trademark registrations to licensees in various territories around the world, receives revenues through royalties and minimum guarantees. The company engages in the developing and exploiting portfolio of sports and lifestyle brands, trademarks, trade names and logos. It seeks to exploit the value of its brands by granting licenses to third parties authorising manufacture, marketing and sale of specified licensed products for a fixed term by reference to a particular territory. International Brand Licensing was founded in 2002 and is headquartered in London.