Ron Will

BrightRoll, Inc. operates as a video advertising network company. It engages in the production of advertisements and video ad campaigns. The firm's proprietary technology connects buyers and sellers of digital video advertising to help them reach audiences across web, mobile, and connected television. The company was founded by Tod M. Sacerdoti in 2006 and is headquartered in San Francisco, CA.

Yahoo!, Inc. is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. It operates through the following geographical segments: Americas; Europe, Middle East, and Africa (EMEA); and Asia Pacific. The company was founded by Jerry Chih-Yuan Yang and David Filo in January 1994 and is headquartered in Sunnyvale, CA.

Merrill Lynch & Co., Inc. provided wealth management, securities trading and sales, corporate finance and investment banking services. Merrill Lynch was a global trader and underwriter of securities and derivatives across a range of asset classes and serve as a strategic advisor to governments, institutions and individuals worldwide. The company was founded in 1913 and was headquartered in Charlotte, NC.

TubeMogul, Inc. engaged in the design, development, and marketing of software for digital branding. Its solutions include cross-channel advertising, premium ad inventory, and creative advertising services. It offers its platform through the Platform Direct, which which allows advertisers to continuously run campaigns through a self-serve model, and Platform Services, which allows advertisers to specify campaign objectives and its team execute the campaign on their behalf using the firm's platform. The company was founded by John Hughes and Brett Wilson in March 2007 and was headquartered in Emeryville, CA.

Mainsail Management Co LLC (Mainsail Management) is a private equity firm founded in 2003 by Jason Payne and Gavin Turner. The firm is headquartered in San Francisco, California.