Urs Furrer

bio-familia AG engages in the production and sale of müesli. It distributes its products under the Bio Birchermüesli Original, Bio Müesli Aronia Berry and Raspberry, Bio Müesli Baked Honey Nut, Champion Original, Champion Crisp, body balance, c.m.plus, fit crisp, a.c.e.balance, pure balance, Simply forest fruits, Simply cocoa-maple, Simply apricot, Choco Crunch, Knusper Crunch, Beeren Crunch, Choc’X+Bits, Jungle Crunch, Swiss Choco Bits, and Swiss Choco Teddy brands. The company was founded by Georg Hipp and Anny Metzner in 1954 and is headquartered in Sachseln, Switzerland.