Felix H. Mende

Corporate Officer/Principal en

Swiss Poster Research Plus AG

53 años

Commercial Services

Consumer Services

Perfil

Felix H.
Mende is currently the General Manager at Swiss Poster Research Plus AG.
Prior to this, he worked as the Head of Market Development & Regional Director at APG SGA SA from 2008 to 2010 and as a Business Consultant at Input Consulting AG.
He received his undergraduate and doctorate degrees from the University of Fribourg.

Cargos activos de Felix H. Mende

Empresas	Cargo	Inicio
Swiss Poster Research Plus AG Swiss Poster Research Plus AG Swiss Poster Research Plus AG is a Swiss research institute specializing in the scientific analysis and evaluation of out of home (OOH) and digital out of home (DOOH) advertising. The company is based in Zurich, Switzerland. The Swiss company operates a system covering approximately 55,000 advertising spaces, including street locations, train stations, and shopping centers, provided by major suppliers. It offers the SPR+ Expert Planning Tool, a license-based platform that enables advertisers, media agencies, and media providers to simulate, plan, optimize, and measure OOH and DOOH campaigns, delivering key performance metrics and facilitating cross-provider campaign evaluation. The research model integrates georeferenced data, GPS tracking, a national mobility model, and a knowledge matrix combining mobility and advertising surface data. The company conducts specialized studies, such as railway station and indoor mall advertising analyses, and collaborates with technology partners, research institutes, and market research firms.	Corporate Officer/Principal	11/11/2010

Todos los cargos activos de Felix H. Mende

Antiguos cargos conocidos de Felix H. Mende.

Empresas	Cargo	Fin
APG\|SGA SA	Corporate Officer/Principal	31/12/2010
Input Consulting AG Input Consulting AG Miscellaneous Commercial ServicesCommercial Services Provides strategy and marketing consulting services	Corporate Officer/Principal	-

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Empresas relacionadas

Empresas privadas	4
APG SGA SA APG SGA SA Advertising/Marketing ServicesCommercial Services Provides outdoor advertising services	Commercial Services
University of Fribourg University of Fribourg Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Swiss Poster Research Plus AG Swiss Poster Research Plus AG Swiss Poster Research Plus AG is a Swiss research institute specializing in the scientific analysis and evaluation of out of home (OOH) and digital out of home (DOOH) advertising. The company is based in Zurich, Switzerland. The Swiss company operates a system covering approximately 55,000 advertising spaces, including street locations, train stations, and shopping centers, provided by major suppliers. It offers the SPR+ Expert Planning Tool, a license-based platform that enables advertisers, media agencies, and media providers to simulate, plan, optimize, and measure OOH and DOOH campaigns, delivering key performance metrics and facilitating cross-provider campaign evaluation. The research model integrates georeferenced data, GPS tracking, a national mobility model, and a knowledge matrix combining mobility and advertising surface data. The company conducts specialized studies, such as railway station and indoor mall advertising analyses, and collaborates with technology partners, research institutes, and market research firms.
Input Consulting AG Input Consulting AG Miscellaneous Commercial ServicesCommercial Services Provides strategy and marketing consulting services	Commercial Services