Paul Palmby

Operates as the state's chamber of commerce

Farming For The Future Foundation, Inc., operating as Heartland Farms, is a family-owned agricultural enterprise that manages approximately 27,000 irrigated acres and produces crops such as chipping and fresh market potatoes, sweet corn, canning peas, green beans, and soybeans. The private company is based in Plover, WI. The company uses advanced technologies including high-speed and variable rate irrigation, GPS-guided machinery, and energy-efficient storage systems. Water use is monitored with real-time data, cover crops are planted to prevent erosion and improve soil health, and alternative energy solutions like solar panels are integrated into operations. Data analytics are used for crop management and operational efficiency, and the company tracks fuel consumption and machinery idle times for continuous improvement. Heartland Farms supports local food processors and emphasizes environmental stewardship.

Operates as a national commercial bank

Produce for Better Health Foundation is a nonprofit organization dedicated to improving health by encouraging increased consumption of fruits and vegetables. The private company is based in DE. Through its "Have a Plant®" campaign and the fruitsandveggies.org website, the foundation offers a resource hub with over 1,000 recipes that emphasize easy, nutritious ways to incorporate produce into daily meals, spanning categories such as quick & easy, vegetarian, smoothies, and breakfast & brunch. The foundation also provides educational content, including an A-Z catalog on selecting, storing, and serving fruits and vegetables, blogs, health tips, expert Q&A, and seasonal produce highlights. It supports consumers and health professionals with handouts, toolkits, webinars, and research insights on produce trends, nutrition, and behavioral strategies. The foundation addresses barriers to produce consumption through supply chain solutions and partnerships, aiming to make fruits and vegetables accessible and easy to prepare.