Szu Wei Soh

Toon Express Hong Kong Limited (TEHK) is one of the operational companies of Infoport Management Limited (IFP). IFP is an investment holding company that develops animation brands for generating additional values through franchising and commercialization of these intellectual property rights. The main intellectual property rights are the following brands and their respective cartoon characters: Pleasant Goat & Big Big Wolf (PGBBW) Planet of 7 Colors Legendary Soccer Kid Happy Family Cookie Master IFP owns the trademarks and copyright (images). In mid 2009, IFP set up the Toon Express Group (TE) to restructure the consumer product business with the objective to maximize the sales potentials. TE started developing the licensing business and has to date signed up 250 licensees for more than 322 contracts. Creative Power Entertaining Company Limited (CPE) is the strategic commercial partner of TE. CPE produces a significant portion of media contents of the brands herein above. CPE owns the copyrights (contents) in the forms of televisions, movies, publications, and stage shows. CPE manages the broadcast for the media contents, production for the publications and performance for the stage shows. Through a Joint Brand Management Agreement signed in May 2009, both CPE and TE jointly cooperate and coordinate the brand activities to ensure maximum brand value.