Allyson Hugley

Operates as a communication agency

Founded in 1996, the International Association for Measurement & Evaluation of Communication (AMEC) is a professional organization dedicated to media intelligence, media evaluation, and communication research. The private company is based in London, UK. AMEC advances best practices and innovation in communication measurement through educational programs, diplomas, certificates, and resources such as the Barcelona Principles 4.0, Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). The association provides tools, tutorials, case studies, and interactive frameworks to support professionals in planning, measurement, and evaluation. AMEC hosts summits, awards ceremonies, webinars, and special events to facilitate knowledge exchange and networking among practitioners, academics, agencies, and non-profits. It promotes ethical standards, data quality, and the rejection of outdated metrics, serving as a hub for credible, integrated communication measurement and evaluation.