Laura Baldin

PRIMA is an active asset manager which follows a variety of strategies. The firm invests in both value and growth stocks across all market caps. Their investment process is based on a top-down market approach. They perform quantitative analysis, macroeconomic analysis for country and sector allocation, and finally fundamental analysis for stock picking. When assessing a company, the firm considers sector and fundamentals to be the most important factors. PRIMA has a research team dedicated to forecasting short-, medium- and long-term financial scenarios. In addition to in-house research they outsource sellside research and also rely on international research firms.

Anima employs a bottom-up approach and emphasizes stock picking and asset allocation. Decisions are informed by outsourced research which combines macroeconomic, quantitative, fundamental and technical analysis and includes company valuation, management assessment, company visits and market sentiment analysis. The firm invests globally on a medium- to long-term basis and targets out-of-favor companies undervalued by the market. They manage broadly diversified portfolios with low turnover and focus on blue-chip stocks as well as on markets and sectors that have underperformed over recent years.